Johnny Reed McKinzie Jr., better known by his stage name Jay Rock, is an American rapper. Born and raised in Southern California, Rock signed with the Carson-based independent label Top Dawg Entertainment (TDE) in 2005. He secured a major label joint venture deal with Warner Bros. Records and Asylum Records to release his 2008 debut single, "All My Life ". Failing to chart, the mergers fell through and Rock departed from both of the latter labels shortly after. He then signed with Missouri rapper Tech N9ne's label Strange Music in a joint venture deal with TDE in 2011.