Clifford Joseph Harris Jr., known professionally as T.I. or Tip, is an American rapper and actor. Born and raised in Atlanta, Georgia, Harris is credited as a pioneer of the hip-hop subgenre trap music, along with fellow Georgia-based rappers Jeezy and Gucci Mane. He met local music executive Kawan "KP" Prather in the late 1990s, joining his company Ghet-O-Vision Entertainment — an imprint of Arista and LaFace Records — by 1999. The lukewarm critical and commercial response of his debut studio album, I'm Serious (2001), led him to part ways the label. He then signed with Atlantic Records and found mainstream success with his subsequent releases, co-founding his record label imprint, Grand Hustle Records, in 2003.